Twitter vs. Instagram: Which is the best for your product

 For the past three to five years, Twitter has been a major force in the world of advertising on social media. Advertisers took to the stage quickly to release their content in front of millions of people.

 Today's speed with Twitter is still very popular, but the network is no longer as dominant as before. One of the reasons why Twitter has seen a slight decline is because of the most influential social media app now available, Instagram.

 


The Twitter and Instagram controversy was too much to say. We’ve seen some of the biggest markets and brands start from a strong focus on Twitter and put a lot of effort into Instagram. Instagram and the consumers go side by side. But does that mean you have to jump overboard and forget about Twitter again?

 

Not really. We will break down the similarities and differences between social networks and help you get a clearer picture of what is best for your product.

 

Twitter vs. Instagram

 

As you can see from our Facebook vs Twitter articles and Instagram vs. With Facebook, statistics can give you more insight into what social networks you should focus on depending on popularity. You should not only make your decision on these numbers, but they will give you a good starting point.

 

 

Instagram or twitter

 

Twitter

Prior to the ban, supporters could continue to contact former President Donald Trump via Twitter. The small blogging service has given Trump direct access to the 31 million Americans on the platform. He had nearly 88 million followers since January 8, 2021, the day he was banned.

The 24% of adult American say that they have a Twitter account. Men and women represent Twitter users equally. As with Facebook, users use younger ones, especially those between the ages of 18 and 24. Of this age group, 45% reported using Buy followersTwitter. This compares with 33% of the 25- to 29-year-old group, 27% of the 30 to 49-year-olds, and 19% of the 50- to 64-year-olds. High school graduates are less likely to use Twitter compared to college degrees. Its users also tend to be very rich and live in the city.

Twitter went public in November 2013 and garnered an estimated $ 25 billion on its first trading day. It reported $ 3.46 billion in 2019, up from $ 3.04 billion last year. Lots of revenue comes from enhanced tweets, while the data license counts the rest.

 

 

Instagram

Teens don’t seem to survive without Instagram. Photo and video communication networks are very popular among 18- to 24-year-olds. 71% say they have a Buy Instagram Followers account. Consumption is significantly lower for American adults. In the 25- to 29-year age group, only 54% have an account. Only 40% of Americans in the 30-49 age group report using Instagram, and the figure is 21% for those aged 50 to 64.

Percentage of 18- to 24-year-olds reporting via Instagram

Facebook claims that 1 billion active users are active every month, while 500 million use Instagram daily. About 47% of Facebook users also report via Instagram. More women than men claim to have an account: 39% to 30%. Users tend to be educated in college, in the cities, and very rich

Facebook bought Instagram in 2012 for $ 1 billion. The purchase was met with skepticism because the photo-sharing site was only two years old and had no real money at the time. But that changed. In 2018, Bloomberg analysts estimated that the platform was worth $ 100 billion, with revenues exceeding $ 10 billion. Because Instagram is an app, it helps Facebook to move from web browsers to mobile devices.

 

 

Twitter stats

316 million users per month

80% of active users on mobile

77% of users outside the U.S.

500 million Tweets sent per day

 

Instagram stats

400 million active users per month

40 billion photos have been shared

80 million photos on average per day

3.6 billion popularity per day

 

Although Twitter has been around for a long time, Instagram has exceeded the number of Twitter users who work each month. This figure is the only thing that has made many businesses recognize the app and start learning the art of marketing via Instagram.

 

Twitter still wins the department for sharing content with over 500 million Tweets posted per day compared to 80 million photos posted per day on Instagram.

 

A great piece of Twitter vs. debate Instagram is based on the fact that they both have the same audience. If you look at demographics, you will see that these two social networks have similar users in age, income, level of education and even location.

 

The main group of users of both networks is 18-29 years old. After 50+ years of age, the number of users begins to decline dramatically. Some statistics show that Twitter and Instagram are popular with people in their 20s who are in college or just graduating. This is usually the user base that tends to drive communication growth in general because this group is the most active.

 

If you follow a small number of people, you can't go wrong with any of these platforms. Equal segregation of gender and location gives marketers more access to female and male audience sites, respectively.

 

Since the details of both social networks are well matched, you will want to look at your specific profile audience to get an idea of ​​who is next. You can do this within Sprout Social Twitter. Your dashboard gives you a breakdown of your fan base by gender and age.

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